Nevesinjska olimpijada emerged from the natural need of the people to gather, socialize, and compete after strenuous fieldwork. Around the holiday of Velika Gospojina, people from surrounding villages would gather in the vast karst field near Nevesinje to talk about the harvest, customs, daily life, and communal needs.
From these spontaneous gatherings, an event developed that has preserved the spirit of the Herzegovinian people through the centuries — their strength, pride, honor, hospitality, and connection to the horse, land, and tradition. Today, Nevesinjska olimpijada represents a unique blend of history, tradition, sport, culture, and tourism.